Using citizen science to monitor unhealthy marketing on social media

The group examined a project where young Victorians (aged 16-25) collected screenshots of unhealthy advertising from their social media feeds and reflected on the findings in an online focus group discussion. This citizen science approach generated insights into the tactics and strategies being employed by unhealthy industries, as well as young people’s attitudes towards unhealthy ads and regulation of these. Within this session the speakers will reflect on the use of this approach and how it will inform public health policies and strategies to reduce the influence of digital marketing on young people.

Photo by Rodion Kutsaev on Unsplash