Findings from the International Tobacco Control (ITC) project relevant to the tobacco endgame
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As part of the Tobacco Endgame CRE Webinar Series, Professor Ron Borland from the Melbourne School of Psychological Sciences at the University of Melbourne presents some of the complexities of moving to a smoking-free future.
His insights are based on the International Tobacco Control Policy Evaluation Project which has been following rolling cohorts of smokers since 2002. In recent years it has had an increased focus on alternative nicotine products including vaping, heated tobacco and low-toxicant oral forms.