Hashtag we told you so: Pivoting prevention messaging post-COVID communications

Cindy Jones, Senior Communications Officer at the Prevention Centre delivered this short six-minute presentation at the Public Health Association of Australia’s (PHAA’s) annual prevention conference in Brisbane, 11-13 May 2022.

Many commentators have suggested the pandemic has contributed to greater health literacy in the Australian community. Post-pandemic, and with the release of the National Preventive Health Strategy, The Australian Prevention Partnership Centre has an important role to play in making the case for continued support for and investment in prevention research.

We have used a range of communication strategies and tools to enhance the value and uptake of research in policy and practice, such as storytelling, evidence products, social media, podcasts, knowledge synthesis and development of a science communication user guide for use by other prevention researchers nationally. This presentation will share the science communication learnings of the Prevention Centre and its associated Centres of Research Excellence through the Collaboration for Enhanced Research Impact (CERI).