Behind the scenes of Every Moment Matters

Australia’s first national awareness campaign on alcohol, pregnancy and safe breastfeeding practices, Every Moment Matters, was launched in November 2021.

With the tagline ‘The moment you start trying is the moment to stop drinking’, the Campaign features nationally on television, radio, digital and out-of-home channels and runs until June 2024.

Behind the scenes of Every Moment Matters is a 90-minute webinar where we will explore some of the key elements of this ground-breaking national health promotion campaign.

Members of the campaign team will share insights into the formative research, message testing, creative approach, media strategy, engagement of health professionals in the campaign, and its impact to date.

This event is for people working in health promotion, public health policy, social marketing, the alcohol and other drugs sector, behaviour change, or evaluation design.